Big Sister Swap is on a mission to make circular fashion accessible to everyone and save clothes from going to waste. On average people in the UK wear their clothes less than 7 times before looking to rehome them, but, for many people, the second-hand market is difficult to access. Charity shopping can be time-consuming, whilst resale sites can be stressful and expensive. Big Sister Swap extends a helping hand to access second-hand fashion with ease. Embracing AI technology, our aspiration is to grow and revolutionise the way we shop sustainably.

The Evening Standard has highlighted our USP as ‘the laziness factor.’ Customers simply order a Swap option on our website, send us their unwanted clothes, and our team of stylists do the rest: selecting clothes to send back in the customer’s specific size and style. Customers sustainably refresh their wardrobes and rehome their old clothes in one effortless transaction. So far, we have saved over 50,000 items of clothing from going to waste, and our customers have saved over 108 million liters of water by swapping rather than buying new.